Hugo BOSS

Hugo BOSS is one of the oldest fashion companies on the planet. It’s notorious for being the designer that supplied the Nazi party. Nowadays, the company recognises this chapter in their story, though they’re obviously eager to point out how much things have changed since then: you’ll find an abridged version of Roman Köster’s history of the period over on the Hugo Boss website.

The Hugo BOSS’s relationship with wristwatches didn’t come until quite a bit later; they were granted their first watch licence in 1996. Hugo Boss watches, like Tommy Hilfiger and Lacoste, are produced by Movado Group. As such, you can expect quality on a rough par with the other brands we’ve mentioned here. Be sure to check out the select few watches we have in stock, including the crocodile-effect Hugo BOSS Ambassador and the dial-heavy Hugo Boss Driver men’s watch.

You’ll find some of their current accessories right here on our site, alternatively they can be viewed in-store at Gents gift store for men located at First Floor, 35 Shotover Street, Queenstown.

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