The Lacoste company was founded in 1933 by a tennis player named Rene Lacoste, who earned the nickname ‘the crocodile’ thanks to his on-court personality. It’s this animal that graces the front of all Lacoste products.

This brand has a slightly sportier reputation than some of the other big names we stock. In recent decades, its reputation has been bolstered through partnerships with big-name tennis players and golfers, including Novak Djokovic. Thus, if you spend a lot of time enjoying this sort of outdoor sport, you’ll probably be familiar with the crocodile logo.

Lacoste, is, naturally, most famous for its line of high-quality polo shirts. But the innovation didn’t stop there – a string of patents followed as the company incrementally improved its line of tennis rackets, and by the 1960s the company had even branched out into skiwear, sponsoring the 1968 French Winter Olympic team. Among the more recent devices to bear the famous crocodile are high-quality designer wrist watches.

You’ll find current some stylish Lacoste output right here on our site, alternatively our ranges can be viewed in-store at Gents gift store for men located at First Floor, 35 Shotover Street, Queenstown.

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