Proraso first came to be founded more than a century ago, in 1908. It was the brainchild of an Italian named Ludovico Martelli, who build a brand that would be passed along three generations. They led the way in popularising preparatory and after-shave treatment, by enthusing about its benefits to Italian barbers, and then to home-shavers.

Today, the Proraso labs are just as committed to developing new and better ways of shaving. Their formulas reliably go on to become classics, defying trends and enriching hair-follicles across the globe. On this page, you’ll find several high-quality examples of their work. Included here are products to cater for all sorts of facial hair. If you’re looking to maintain and moisturise a longer beard, then why not try out a scented beard oil or balm? If you’re looking to lather your face properly prior to a wet shave, on the other hand, then you’ll want to consider a high-quality shaving cream. Take a look!

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